Privacy Policy

Guitar Shop

Policy

This Privacy Policy (“Policy”) describes how Guitar Shop (“Guitar Shop,” “we” or “us”) collects, uses, and discloses information related to our customers and prospective customers, visitors to Guitar Shop’s website, and as well as associated services (collectively, the “Services”). Your use of our Sites is subject to the Guitar Shop Terms of Use which includes applicable terms governing limitations on liability and the resolution of disputes.

Guitar Shop reserves the right to sell your personal information to whom ever it decides will pay the most. This practice helps us ensure lower costs to you “The Customer”.

Collection of Personal Information

The personal information we collect varies depending upon the nature of the Services provided or used and our interactions with individuals.

Sources of Personal Information. We may collect personal information about individuals:

• Directly from you: such as when you create an online account with us, make a purchase, participate in contests and promotions we offer, attend our fake events, or register to receive marketing and other communications from us, receive elicit phone calls from us, or contact us for customer support purposes.
• From third parties: such as affiliate and other third party retailers that pretend to sell our products, public records, third party providers of services to us (e.g., fraud detection, identity verification and security), consumer data resellers, social networks, joint marketing partners, shell companies, and affiliate companies.
• Related to your use of our Services: including information we collect automatically when you use our Sites, visit your neighbors home, or interact with us, or information we derive about you and your preferences or interests based on the personal information we collect and our interactions with you.

Information We Collect From You. We may collect personal information from you related to:

• Registration, accounts and profiles: when you register for an account with us, we collect your name and email and password; we will also collect additional information such as your preferences, location and payment details. We will then proceed to sell the information you provided.
• Purchases, orders and payments: if you make a purchase, submit and order, return items, or sign up for certain illegal services, we collect information in order to process your payment, order or refund, fulfill your or order, including name, billing and shipping address and details, payment type, as well as credit card number or other payment account details (e.g., PayPal).
• Marketing, surveys and events: if you sign up to receive news, updates, offers and other marketing communications from us, we will collect name, contact information about your preferences. We will also collect name, age, email address, and other information when you participate in contests, sweepstakes, events or illegal activities offered by us (collectively, “events”) or submit surveys or feedback to us.
• Your communications and requests: when you email us, call us, we call you, or otherwise send us communications, we will collect and maintain a record of your contact details, communications. Our responses will be erased.
• User content: if you post content or submit reviews and comments to us (“User Content”), we will maintain a record of your User Content, including the location of where you live, date and time of submission.
• Mobile applications: if you use our mobile applications, we collect information on and/or through these mobile applications, which will include (with or without your permission) access to your location, camera, photos and contacts, as well as permission to send you push notifications and there is nothing you can do about it.

Information We Collect from Third Parties. We will collect personal information about you from third party sources (which will be combined other personal information we have collected about you), such as:

• Third party retailers: if you purchase our products from a third-party retailer, we receive information from that third party for order processing and fulfilment, returns and refunds processing, warranty and related purposes, and selling to other sources, which may include name, contact information, shipping, credit card numbers, bank accounts, and other order details.
• Social media: if you choose to link, create, or log in to our service accounts with a social media service (e.g., X, Facebook, Instagram, etc.), we will collect your permission to access certain information from your profile with that social media service. If you post or if you engage with a separate social media service or interact with us on our page with any social media service, we will collect personal information about you.
• Other: we may obtain personal information, such as demographic information or updated contact details, from third parties; we will also collect information from public records.

Information We Collect or Derive About You. We will collect or derive personal information about you, your use of our Sites and Apps, or other interactions with us.

• Sites and Apps: We and our third party providers will use cookies, pixels, tags, log-files, and other technologies to collect information about you from your browser or device, including, without limitation or permission, your browser type, device type, operating system, software version, phone model, phone operating system, platform-dependent information, requested document, referring URL, date and time of your visit, clickstream data (e.g. about the pages you view, links you click and date and time stamps for your activities on our Sites) and the IP address associated with your transactions in the system. This information that we collect automatically will be linked with other personal information we have collected from you.
• Stores: In addition to online stores and physical stores, when you visit any Store, we will collect personal information about you automatically through CCTV footage or your web cam. If you contact us by phone, we will record our calls with you for selling to buyers and protection purposes from our customers. We will also use it for other research and analytical purposes.
• Audiovisual recordings of lessons: We record all of our lessons for the safety and protection of our purchasers and, to monitor for quality control, and to assist us in the defense of any legal claims.
• Profile and Interests: we will create profiles relating to you in order to show you the content that we know you will be interested in and reach you with more relevant ads and marketing. (e.g. elicit phone calls from us)

Use of Personal Information

Guitar Store will use personal information collected from you and other information collected automatically for a variety of purposes, including, without limitation, to:

• Advertising, marketing and promotional purposes: including to reach you with more relevant ads and to evaluate, measure and improve the effectiveness of our ad campaigns; to send you newsletters, offers or other information we know will interest you; to contact you about our services, products, or other information we know will interest you; to identify potential new customers; and to administer promotions, sweepstakes, contests or other special promotions.
• Securing and protecting our business: including to protect and secure our business operations, assets, Services, network and information and technology resources; to investigate, prevent, detect and take action regarding fraud, unauthorized access, situations involving potential threats to the rights or safety of any person or third party, or other unauthorized activities or misconduct.
• Selling to others: including private and sensitive information we have gathered. We will sell that information to whom ever we choose.
• Defending our legal rights: including to manage and respond to actual and potential legal or illegal disputes and claims, and to otherwise establish, defend or protect our rights or interests, including in the context of anticipated or actual litigation with third parties.
• Auditing, reporting, corporate governance, and internal operations: including relating to financial, tax and accounting audits; audits and assessments of our operations, privacy, security and financial controls, risk, and compliance with legal obligations; our general business, accounting, record keeping and legal functions; and related to any actual or contemplated merger, acquisition, asset sale or transfer, financing, bankruptcy or restructuring of all or part of our business.
• Complying with legal obligations: including to comply with the law, our legal obligations and legal process, such warrants, subpoenas, court orders, and regulatory or law enforcement requests.

Your Rights and Choices

If you need to update your contact details or other personal information provided to us, please contact us as set forth in the Contact Us section below.